B-Factory among the protagonists of ORBDAYS 2026 with Rab, Endura, and NNormal
There will also be B-Factory among the protagonists of the ORBDAYS 2026 – Outdoor & Running Business Days, scheduled to take place in Riva del Garda from May 17th to 19th, 2026. The agency will be present with three iconic outdoor brands such as Rab, Endura, and NNormal, confirming its increasingly strategic role in distributing international brands in the Italian market. Participation in ORBDAYS represents another piece in the agency’s growth path, which in recent years has consolidated its presence within industry events with an approach that combines product, storytelling, and activations. 
B-Factory strengthens its presence in outdoor events
A relational and strategic approach by B-Factory that focuses on connections, communication, and value creation for brands. The agency accompanies its partners through an integrated model capable of creating coherent and recognizable contexts, authentically enhancing the identity of the brands. 
The presence at ORBDAYS 2026 goes in this direction, namely being on the ground, creating connections, and contributing concretely to the growth of outdoor culture in Italy and Europe. With Rab, Endura, and NNormal, B-Factory will bring to Riva del Garda three different but complementary interpretations of the contemporary outdoor world, blending performance, innovation, and mountain and running culture.
A presence that confirms the agency’s commitment to investing more and more in events and activations capable of generating authentic relationships between brands, operators, and the community.
The story of B-Factory
Pietro Colturi The agency was born from the experience and vision of Pietro Colturi, former professional snowboarder and current country manager Italy for Burton. The first core of the activity took shape in 1995 with the foundation of the Sport Agency in Torbole, initially focused on marketing and sales for Burton and later expanded to event management, demo tests, and commercial representation.
In 2012, the agency evolved into the B-Factory project, progressively consolidating its position in the Italian outdoor landscape. Today, based in Lissone, B-Factory stands out for an integrated approach that combines representation, marketing, communication, sponsorship, and events.
Over the years, the portfolio has expanded to include leading brands in the outdoor and action sports sector, strengthening the agency’s role as a bridge between international companies and the Italian market. Over time, B-Factory has also consolidated its ability to conceive, organize, and manage industry events, developing projects capable of engaging ambassadors, athletes, media, and the outdoor community. A journey that has helped strengthen its positioning not only as a commercial partner but also as an active player in building authentic experiences and connections in the outdoor world.
