Road to ORBDAYS: all the brands by Panorama Diffusion
The success of the Outdoor & Running Business Days (scheduled for May 25–26, 2025) also stems from the trust that brands, year after year, choose to place in the trade show.
Among them, a key confirmation comes from the Panorama Diffusion group, which will once again participate in the Riva del Garda trade show in 2025, showcasing some of its leading brands.
Panorama will be presenting names such as Vaude, Meindl, Sea to Summit, Chillaz, Devold, and Hydroflask. But that’s not all—this year the group will also introduce two new brands, aimed at both B2B professionals and outdoor enthusiasts.
There are many exciting updates, both in terms of technology and product offerings. On top of that, Panorama Diffusion will be celebrating its 40th anniversary, which the company promises to honor properly at the event with special activities designed to offer deeper insights into the products of its various brands.
All that’s left is to wait for May and celebrate this milestone together with the Panorama group!
Who is Panorama Diffusion?
For 40 years, the group has passionately dedicated itself to the distribution of outdoor products. It all began with Meindl, and a few years later, Vaude joined the portfolio—both brands are still represented by the company today.
In 1985, Panorama KG was founded, focusing its operations on the distribution of Meindl. In 1995, following the opening of the borders, all activities were consolidated under Panorama KG, which since then has operated as an agency for the brands it represents in Italy.
In 2001, the company Panorama Diffusion was established, resuming wholesale distribution (Engros). In 2010, the group decided to expand into the bicycle segment, and in recent years, well-known brands like Lupine, TSG, and Croozer have joined the portfolio.
Since 2014, the group has ventured into a new business segment: online sales. With this strategic format, it offers outdoor enthusiasts a direct sales channel, and in the coming years, the group promises to further invest in this online project, as it plays an increasingly important role in its future strategy.
In 2021, after months of work, Panorama Diffusion launched its new B2B and B2C online portal—another milestone aimed at improving communication with both dealers and end customers.
