Outdoor and ORBDAYS: a trade show for the retailers. Why participate?
Over the last few months, in such a diverse trade show panorama and after the annulment of the 2025 edition of the Outdoor trade fair, industry actors such as the European Outdoor Group began wondering what kind of event retailers truly need today. The answer was clear: a practical, useful, and well-established gathering that brings together business, relationships, and genuine outdoor passion.
This is how the collaboration between the European Outdoor Group and the MagNet group was born, which together created a single trade show uniting both Outdoor and the Outdoor & Running Business Days.
The European summer trade show, which for years has been a benchmark for the international and European outdoor industry, has taken place in Friedrichshafen from 1994 to 2018 and in Munich from 2019 to 2024, while it has been cancelled in 2025. For its 2026 comeback the trade show decided to start with Italy and Riva del Garda in particular together with ORBDAYS, the industry benchmark event in Italy for over 10 years. Rather than creating a new event from scratch, the EOG chose to join forces with ORBDAYS and build on a solid foundation.
This b2b trade show (Outdoor + ORBDAYS) will take place from May 17 to 19 2026 and is designed specifically for the retailers.
Why participate?
- Perfect Timing
Mid-May is the ideal moment to place orders and define next season’s strategy.
- A True Outdoor Location
Riva del Garda is the natural home of outdoor culture—where products are not only discussed, but experienced.
- Products & Sales Opportunities
Preview new collections, materials, and technologies.
Meet brands, place orders, and explore new business opportunities.
- Test & Experience
Try next season’s products on dedicated trails.
Meet athletes, ambassadors, and key sports personalities.
- Networking that matters
Connect with colleagues, brands, and industry experts.
Discover new suppliers and strengthen long-term partnerships.
Join community moments, including the evening party.
- Workshops & Insights
Panels with industry leaders.
Training sessions on trends, innovation, and retail management.
Benefits and logistics
ORBDAYS has always been strongly committed to supporting the retailers with a series of benefits as well as the possibility to provide accommodation; over the years, this support has contributed in the success of the format and has significantly increased retailer participation. From a logistical perspective, the organizational team is working to arrange shuttle services and ad-hoc transfers from airports, train stations, and hotels.
Retailers can pre-register in this link.
For any additional information, please refer to info@mag-net.it
Credits opening photo: Mattia Bonavida
