Program

5:30 AM: Morning Run by La Sportiva
A trail running session to start the morning with the right energy and to test the brand’s products along the panoramic routes of Riva del Garda.
Meeting point in Pregasina and arrival at Punta Larici for breakfast at first light of dawn. Headlamps by Petzl and La Sportiva footwear testing.
Maximum 30 participants
SOLD OUT

8:00-9:00: exhibitors’ entrance

8:15: Yoga lesson with Flavia Chiarelli
A yoga session designed to rejuvenate body and mind and start the trade show day with the right energy.
Participants will be guided through a practice suitable for all levels, ideal for releasing tension, improving breathing, and restoring balance and energy.
Location: Club Room A2

08:30: Outdoor Groups Breakfast
Breakfast offered by the IOG, SOG and OSV groups. An opportunity to meet and exchange views on the situation of the respective markets. Participation of the trade press is expected.
Location: Outdoor Network Lounge

9:00-18:00: ORBDAYS & OUTDOOR Trade Show

9:00-18:00: Repair & Regenerate activation
Bring your gear or your favorite sports item with you, no matter its condition. If it can be repaired, take it to the Patagonia booth and a member of the team will get it fixed. If it cannot be repaired, it will be collected in the designated bins located throughout the various halls, regenerated, and reintroduced into the production cycle by Reju and Rematrix.

9:00-18:00: Repair & Regenerate activation
Bring your gear or your favorite sports item with you, no matter its condition. If it can be repaired, take it to the Patagonia booth and a member of the team will get it fixed. If it cannot be repaired, it will be collected in the designated bins located throughout the various halls, regenerated, and reintroduced into the production cycle by Reju and Rematrix.

9:00-18:00: Polygiene Boulder Challenge
TOP THE POLYGIENE BOULDER AND WIN A POLYGIENE T-SHIRT!
The T-Shirt is treated with Polygiene Freshness that lasts, so you can wear it longer, without washing.
Location: Hall B2, Indoor Boulder

9:00: Switch Run by ATOM
The “Switch Run” is a pair-based route on a 400 m loop featuring two shoe-change zones (at 150 m and 300 m), where runners alternate between two different shoe models during the run.
It is not a race: the goal is to test the feel of the shoes in a dynamic and fun way, while comparing experiences with other runners.
Participants can complete multiple laps and, at the end, share which model they preferred most and why. Meeting point at 9:00 AM, start at 9:15 AM.
20 free Atoms for the first sign-ups
SOLD OUT

9:30: Via Ferrata Experience – Rio Sallagoni BY SKYLOTEC
An immersive vertical experience inside the Rio Sallagoni gorge, featuring waterfalls, rock walls, and equipped passages.
A technical yet accessible route, perfect for a B2B audience looking for an authentic and dynamic outdoor activity.
SOLD OUT

10:00: KEEN B2B Run Experience
With product testing of the Seek and Roam models, the brand’s new trail running offering.
Maximum of 40 participants: the first 20 will receive a premium running kit, everyone will receive a free official event t-shirt and a pair of fun and technical BV Sport socks.
Meeting point at the stand at 9:30 AM.
Route: Trail Castello di Tenno (6.6 km / +320 m)
SOLD OUT

10:00: The Mainstreaming of Sport & Outdoor Culture: Balancing the Risk and Reward
Dan Macaulay (Brandwave), alongside representatives from leading global sports brands, explores the rise of outdoor culture into the mainstream — from trail shoes at Paris Fashion Week to water bottles as status symbols — and asks: is this sustainable growth, or the start of brand dilution?
Location: Theatre Room D2

10:30: AKU fast hiking product test
During the experience, the Furiosa BOA GTX and Furiosa Light GTX products will be tested.
Sold-out activity

11:00: Trail Running Session with Marco De Gasperi and the I-EXE team athletes
A trail running outing with Marco De Gasperi, Product & Performance Consultant for I-EXE, along the scenic routes of Riva del Garda.
Testing and giveaway of a complete KIT including T-SHIRT, SHORTS, AND TOE SOCKS (2027 preview).
You can collect your kit starting from Sunday morning.
During this experience, you will also be able to test Merrell shoes: pick them up at the I-EXE stand.
Meeting time at 10:45 AM, ready to run.
Maximum 30 participants
RESERVED FOR SHOPS, RETAILERS, OR DISTRIBUTORS
SOLD OUT

11:00: McKinsey presents Outdoor & Running: market dynamics and AI opportunities
The panel will present an analysis of the latest dynamics in the Outdoor & Running market, supported by quantitative evidence and insights gathered through a consumer survey, aimed at mapping their engagement over time across different activities and defining their key buying factors and purchasing behaviors when it comes to sports products. The session will also include a focus on the role of Artificial Intelligence in reshaping the industry, from key internal use cases to applications across the consumer journey.
Location: Theatre Room D2

11:30: Boulder Experience by La Sportiva
Talk hosted by Francesco Delladio (PM Climbing, Mountaineering, Approach) and testing of the new Skwama Lite + HyperEZ models.
Location: Internal Boulder Wall – B2
SOLD OUT

11:30: Trail running test NNormal Cadì with Vibram Megagrip
Test the new NNormal model featuring a Vibram Megagrip sole.
Departure from the NNormal stand.

12:00: Shoe counting 2.0 with Data Crunch
Shoe counting is evolving: no longer just about shoes, but about data, people, and performance. Insights that are changing the way we understand running, and data that are becoming a strategic asset. Discover how Data Crunch is redefining analysis in endurance sports.
Speakers: Silvia Berlendis and Nicola Quattrone
Location: Club Room A2

14:00-18:00: Innovation for Outdoor – Innovation Day
An afternoon bringing together startups, investors, corporates, and industry enthusiasts to explore the future paths of outdoor innovation in Europe. Organized in collaboration with the European Outdoor Group, MagNet, and SKInnovation, the event is designed to create a curated space where emerging companies can engage directly with decision-makers and key players in the ecosystem.

PROGRAM
12:00- 13:30 investor/corporate lunch- External area -Hall B2
14:00 -14:40 Opening & Startup Pitches -Theatre Room – Hall D2
14:40 -15:20 Panel Discussion: “The Future of Outdoor Innovation” – Theatre Room – Hall D2
15:20-16:00 Opening & Startup Pitches -Theatre Room – Hall D2
16:00-18:00 Networking Time – Innovation4outdoor area – Hall D2

14:30: Trekking Experience by Trangoworld
A 7 km walk along the scenic trails of Riva del Garda, testing products designed for trekking, in particular the brand’s new technical pants. A t-shirt will be provided to all participants. You can collect your outfit in the morning.
Maximun 40 participants
SOLD OUT

15:00: Zamberlan SS27 product preview
Presentation of the new Zamberlan SS27 models featuring Vibram Litebase and Junko Lite Megagrip soles.
Location: Zamberland stand (B2 / D13)

15:00-17:30: Running Minds at Riva del Garda – Making the outdoors accessible for all
On 18 May 2026, we gather in Riva del Garda for a new Running Minds edition, an inclusive 5 km experience created by the Kilian Jornet Foundation (KJF) and in collaboration with It’s Great Out There Coalition (IGOT), as part of the European Outdoor Week. During the event, participants will also have the opportunity to take part in a shoe testing with NNormal.
Location: NNormal booth

16:00- 16:45: La Sportiva & ESW: unlocking global growth through eComm DTC
In sportswear, Direct-to-Consumer is increasingly shaping how brands grow internationally, build closer relationships with consumers and strengthen brand control.
Using La Sportiva as a real-world case, this session explores how leading brands are evolving their DTC strategy alongside wholesale, and how they are addressing the operational challenges of global expansion—from logistics and payments to duties and compliance.
The discussion will also touch on the role of ESW within this ecosystem, supporting cross-border execution and helping brands scale their international presence within a more structured and flexible operating model.
A pragmatic, insight-driven conversation for brands looking to expand globally in a fast-changing environment.
Location: Theatre Room – Hall D2

17:00: IOG Assembly
Member companies are invited to the annual general meeting, an important opportunity to exchange ideas and share activities, insights, and future developments of the Group.
The agenda and official invitation will follow shortly.
Location: Outdoor Network Lounge

17:00: Screening – Matteo Della Bordella presents “Oltre i venti del sud”
Matteo Della Bordella, with Vibram and HDry, presents a film dedicated to Renato Casarotto. At the edge of the world, where the wind carves silence, stands Fitz Roy, crossed by a legendary line: the Casarotto Route on the Goretta Pillar. Here, Matteo Della Bordella, Marco Majori, and Tommy Lamantia arrive to face the Patagonian winter and the legacy of a man capable of visionary achievements. The film tells the story of their adventure—through effort, challenges, and the joy of the first winter ascent—intertwining the present with the history and values, still highly relevant today, of Casarotto.
Location: Club Room A2

18:30: ORBDAYS & OUTDOOR Official Party by Polartec
The iconic party will take place in the Terrace Outdoor Area. The evening will begin with a buffet dinner, followed by drinks and a DJ set until midnight.
Buy the t-shirt and join the party: for the occasion, an official technical t-shirt by Polartec has been created as a keepsake of an unforgettable evening. In addition, €1 from every shirt sold will be donated to European Outdoor Conservation Association. It will be available for purchase on site or through the exhibitor portal for companies.

8:00-9:00: exhibitors’ entrance

9:00-15:00: ORBDAYS & OUTDOOR Trade show

9:00-15:00: Repair & Regenerate activation
Bring your gear or your favorite sports item with you, no matter its condition. If it can be repaired, take it to the Patagonia booth and a member of the team will get it fixed. If it cannot be repaired, it will be collected in the designated bins located throughout the various halls, regenerated, and reintroduced into the production cycle by Reju and Rematrix.

9:00-15:00: Polygiene Boulder Challenge
TOP THE POLYGIENE BOULDER AND WIN A POLYGIENE T-SHIRT!
The T-Shirt is treated with Polygiene Freshness that lasts, so you can wear it longer, without washing.
Location: Hall B2, Indoor Boulder

10:00: Outdoor Association Meeting: the meeting of European trade associations
Discussion and networking among trade association representatives on current topics related to the outdoor industry.
Location: Conference Room B2