Road to ORBDAYS: Fleet Feet makes its debut at the trade show straight from Nashville
For the very first time, the Outdoor & Running Business Days in Riva del Garda – scheduled for May 25–26 – will feature a significant international presence in the running retail scene. As part of the event’s internationalization process, Fleet Feet, one of the leading American chains of specialty running stores, will make its debut. Representing the brand will be Christi Beth Adams, owner of Fleet Feet Sports Nashville.
About Fleet Feet
Founded in 1976 in Sacramento, California, Fleet Feet is now a key reference point for runners of all levels across the United States. With over 250 stores nationwide, the brand has built its reputation on a highly personalized approach: from 3D gait analysis to custom shoe fittings, as well as training programs, community runs, and educational workshops.
Fleet Feet is more than just a store—it is a true ecosystem dedicated to running, promoting an active and community-oriented lifestyle. The chain has played a decisive role in spreading running culture throughout the U.S., with a business model that blends technological innovation, local community engagement, and a strong brand identity.
Christi Beth Adams_ Image Credit: Kate Anthony Photography for Nashville Business Journal
Christi Beth Adams
A charismatic and well-known figure in the American running world, Christi Beth Adams became the owner of Fleet Feet Sports Nashville in 2009, transforming it into one of the brand’s most successful flagship stores. Her leadership has been recognized nationally: in 2009, she was named “Retailer of the Year” by the National Running Industry Association.
Beyond managing the store, Christi Beth is actively involved in initiatives aimed at promoting female participation in running and inclusion of minorities in sports programs. With a background as an amateur runner and visionary entrepreneur, her story is a prime example of how business can be a vehicle for passion and social impact.
“It is a great honor for me to attend the Outdoor & Running Business Days for the first time. Italy, with its outstanding sports tradition and growing enthusiasm for running and the outdoor world, represents a natural step in our path toward opening up to other markets. Fleet Feet was born from the desire to help every person find their own path in running, and I’m excited to share our experience with the European community, exchanging ideas, visions, and best practices.” — Christi Beth Adams
An Opportunity for the European Market
Christi Beth Adams’ presence at the Outdoor & Running Business Days sends an important message to the sector: for the first time, Fleet Feet is looking toward the European market, exploring the possibility of building bridges with specialty retailers across the continent. Her participation will provide valuable insights, inspiration, and networking opportunities for professionals operating in the running and outdoor retail industry.
