Road to ORBDAYS: the official program
USEFUL INFO
All presentations have a maximum duration of 25-30 minutes.
Field activities include a maximum number of 25-30 participants and a duration of 45-60 minutes
Pre-registration is required for some presentations, others are free to access.
All experiences start from the sponsor company’s stand (unless otherwise specified)
Location’s info
– WORKSHOP ROOM (B2 PAVILION)
– PRESENTATION ROOM (MAIN ENTRANCE)
SUNDAY 25th MAY 2025 – DAY 1
08.00 – Fair opening to exhibitors
08.30 – Fair opening to visitors
10.00 – Official welcome for foreign operators.
At Piazza IOG.
11:00 – The foot’s proprioceptive technology in runner biomechanics, in relation to Ulysses technologies. Talk with Alessandro Berdini, sport therapist, athletic trainer & Ulysses Running Expert
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12.00-12.30 – Dolomite SS26: from active to hiking, every path has its shoe.
At Piazza IOG.
Sign-up here
12:00 – New trends in the world of running and trail in partnership with Sterrato. At the Workshop Room (Hall B2)
14.30 – “ESG: The Level of Italian Outdoor Companies”. Presentation and discussion of the research aimed at investigating the state of the art and the level of maturity on ESG topics within Italian companies. The goal is to raise awareness and provide a snapshot of the current state of the industry.
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15.30 – Salewa Workshop with William Starka, Product Manager. At the Presentation Room
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15:30 – 16:00 – Welcome at the Ulysses booth for road shoe testing with the Waya URC1 model
16:00 – 16:40: Start of the Ulysses Road Run, departing from the booth and following the Varone route. Followed by: Reggiano Aperitif All participants (up to a maximum of 30 people) will receive a Ulysses gadget.
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17.00 – Hike with Salewa Brand Ambassador and Product Manager. Start/End location TBC. Opportunity to test the new Salewa NXT shoes
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17.00 – Running test by i-eXe in collaboration with: Merrell, Julbo, and Leki. Join an exclusive 5 km run led by the Tech Reps of the brands. The first 30 people to sign up will receive a free Explorer Bag 60L.
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17.00 – Exclusive presentation of the KOM (Kulture of Mountain) Experience project, by Karhu and Ferrino, featuring a musical performance by Alberto Bianco.
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17.00 – At the Joma stand, Caterina Stenta and Marco Piccolo will talk about the shoes they used in their recent adventures. After that, delivery of test shoes for the next day’s run and solidarity aperitif with craft beer, in support of the non-profit organization Intensivamente Insieme.
17.30 – Exclusive presentation of the new brand ATOM, distributed by BU Sport. An opportunity to discover ATOM’s vision, projects, and identity: a brand that is becoming a point of reference for those seeking style and performance, even beyond competitions.
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17.30 – Social Sunset Trail Run by Altra, Smartwool, and Vibram. Followed by an aperitif at Spiaggia dei Pini, Riva del Garda
19.30 – Village closure
8:00 PM – 12:00 AM – ORBDAYS 2025 Official Party powered by POLARTEC Dinner + DJ Set with live show by DJ Aladyn from Radio Deejay at Spiaggia degli Olivi (Riva del Garda).
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MONDAY 26th MAY 2025 – DAY 2
07.30 – Running test Prodigio Series by La Sportiva. Meeting point at the booth for shoe delivery. Return at 9:00 AM with shoe drop-off and a social moment at the booth. Participants: approximately max. 30 people. Focus: Prodigio e Prodigio Pro
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07.30 – Dynafit Running Test with Frederik Claes, Product Manager. Start and end at the expo. Opportunity to test various shoe models, including the new “Trail”
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08.00 – Village opening
09:00 – Presentation by Under Armour: get an exclusive preview of the SS26 running collection. Limited to 40 seats. At the presentation room (Main Entrance).
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10.00 – Dynafit Workshop with Frederik Claes, Product Manager. At the Presentation Room
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10.00 – 5 km trail run by Joma with Caterina Stenta, athlete and brand ambassador. Material pickup (and a free beer!) on Sunday, May 25 at 6:00 PM at the stand. In collab with Julbo and Gabel.
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10.30 – AKU rebranding and new Spring/Summer 2026 collection. At IOG Square
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10.30 Trail Run by BV Sport and Merrell on the panoramic Ponale trail – meeting point at the BV Sport booth. A great opportunity to test the latest footwear and receive a free pair of colorful, technical trail socks in true BV Sport style.
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11.00 – Talk by La Sportiva. The New Hiking Boom: Who Are the New Users, and How Footwear Is Evolving. The Icon of Hiking: Ultra Raptor (3). At Piazza IOG with video support.
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11.00 – Climbing on one of the most iconic crags in Arco with Wild Country, Evolv & Petzl, together with mountain guides and brand ambassadors (including Federica Mingolla and Laura Giunta), joined by Edoardo Zago, Product Manager at Wild Country. Opportunity to test Evolv climbing shoes, Wild Country and Petzl gear. You can reach the location with your own vehicle or use the shuttle service, available in two time slots
Departure from the fair at 11:00 / Return at 13:30
Departure from the fair at 12:00 / Return at 14:30
Limited spots available
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12.00 – Meet and explore through the screening of THE NOMAD, featuring Elhousine Elazzaoui, athlete and ambassador of NNormal, and standout performer in the 2024 Golden Trail Series Circuit. A true champion in both values and performance, Elhousine has quickly drawn attention from the entire TRAIL RUNNING community. With his documentary, Elhousine takes us deep into the heart of his sporting “adventure”, retracing his roots and past experiences — a thrilling and one-of-a-kind journey. A meet and greet with the athlete and light lunch will follow.
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13.30 – Italian Outdoor Group Members’ Assembly – Presentation Room
14.00 – Gravel Run by Salomon. A run that combines road and trail, leading to the most scenic spots in Riva. Participants will receive a free pair of colorful, technical socks by BV Sport and have the chance to test Leki poles.
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17.30 – Closing of testing activities and village
