From the collaboration between the European Outdoor Group (EOG) and MagNet, a new, ambitious project is born: the first European Outdoor Week. A strategic initiative in favor of the whole European and international outdoor industry.

EUROPEAN OUTDOOR WEEK
MAY 14 – 19 2026

The strategic partnership between MagNet and the European Outdoor Group goes beyond the trade fair. It’s an even bigger and more ambitious project. As a matter of fact, the trade show-dedicated days (May 17-18) will be part of the first European Outdoor Week (May 14-19), which will also comprehend the Outdoor Impact Summit (May 15-16), the EOG Assembly (May 16), the European Outdoor Awards ceremony (May 16), as well as events and initiatives for the end public, a sort of ” the off-show festival concept inspired by Milan’s Design Week, dedicated here to the outdoor, running, and sports world.

From May 14-19, Riva del Garda and the Garda Trentino territory in general will become the European and international outdoor and running capital, attracting both industry professionals and a wide a n d diverse community of enthusiasts.